Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Amazon Pages: 256, Edition: Revised, Paperback, Harperbusiness
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Description (1)

Pages: 256, Edition: Revised, Paperback, Harperbusiness

Product specifications

Brand Business
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  • 9780060517120
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  • 0060517123_gdd_341

Capstone

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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HarperCollins

3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream Kunden

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Wiley

Marketing 3.0: From Products to Customers the Human Spirit

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