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Pages: 208, Edition: 1, Hardcover, Wiley
Capstone
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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Psychology of Behavioral Marketing: From Human Behavior to AI, Media, and the Future Marketing
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