Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream Kunden

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Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream Kunden

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Brand Vahlen Franz GmbH
EAN
  • 9783800677078

HarperBusiness

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HarperCollins Publishers

3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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Pre-Chasm: Entrepreneurship, Geoffrey Moore, Crossing the Chasm

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