First up, we have the ‘sleepers’. A good chunk of your products are still in slumber, gaining neither clicks nor conversions. Time to rouse them to action!

Then there’s the cunning ‘bandits’. Wondering where chunks of your ad budget are disappearing to? It’s certainly not funneling to your top-performing products. It’s time to rein in those bandits and revitalize your campaigns.

What about those rising stars, brimming with potential but not quite shining bright yet? Meet the ‘potentials’! These products showcase stellar performance, but they’re still waiting in the wings, not yet contributing fully to your success.

And finally, your mighty ‘champions’. While they might represent just a slice of your product pie, they’re the heavy lifters when it comes to your revenue. Protect them at all costs and let them do what they do best: outperform and outshine the competition!