Armaf Yum Yum is an eau de parfum with a fruity, powdery character that leans sweet and gently floral. Its opening is bright and juicy, with a cherry and orange sparkle lifted by a touch of citrus, before the scent settles into a soft rose and vanilla heart. The dry-down is warm and musky, with a woody, amber-tinged softness that keeps the fragrance cosy rather than heavy. The overall impression is pretty and approachable without being childlike. It has a gourmand sweetness that stays well within the bounds of elegance, and the powdery quality gives it a smooth, comforting finish. It suits a wearer who likes a scent with a bit of personality but prefers it to sit softly rather than announce itself across a room. Yum Yum fits a wide range of days. It works for professional settings, relaxed casual outings and evenings out, and because its sweetness is balanced by the citrus and woody notes, it feels equally at home in spring, summer, autumn and winter. On the skin it tends to sit fairly close, and it generally lasts through the day with moderate staying power. Presented as an eau de parfum in a 100ml bottle from Armaf, produced in the UAE.
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