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Creating a cool tone direction, IGORA VIBRANCE 4-13 Medium Brown Cendré Matte is a demi-permanent tone-on-tone hair colour product providing up to 50% white hair blending The Activator System allows you to choose from either a quick application with a gel, or a more precise application with a cream, and thanks to the Moisture Protecting Complex, it offers up to 100% more shine* plus hair protection What's more, the IGORA VIBRANCE assortment harmoniously matches the equivalent IGORA ROYAL shades for dual applications