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Schwarzkopf Brightener - The Schwarzkopf bleaching contains an oil-activated brightening formula with HaptIQ system that forms new micro-compounds in the hair With HaptIQ system - The hair is strengthened from the inside during bleaching and covered with a protective layer after colouration - for up to 90% less hair breakage* Whitening without yellow tint - The hair lightener allows you to lighten up to 7 levels. With anti-yellowing effect in the aftertreatment Natural-looking blonde - With the brightener, a natural-looking, blonde hair colour can be achieved without yellow tones depending on the starting tone No ammonia - The formula of Schwarzkopf hair colour gives a radiant blonde and contains 0% ammonia