Sports 14 employees into a factory and founded its own company: The "Sportschuhfabrik Rudolf Dassler (RUDA)" was registered as a company in January 1948 and started operating a few months later, on 1 June 1948. It took another four months for the PUMA brand to be born: on 1 October 1948, "Puma" was registered with the German Trademark and Patent Office. In December 1948, Rudolf Dassler finally announced in a letter to partners and customers his decision to Continuous (NOS)
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