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The iconic product of Proraso: it has preserved its production process and formula for over 70 years, softens and protects the beard for a flawless shave. Concentrated formula: The men's shaving cream is enriched with natural raw materials that make it consistent, concentrated, rich and non-greasy Invigorating action: Eucalyptus and Menthol Oil combines an invigorating action with a pleasant revitalizing effect, for a perfect shave How to use: Moisten the face and apply the men's beard cream by massaging in circular motions without rinsing, then proceed with the application of soap or shaving foam Symbol of Italianity: Since 1948, Proraso has grown alongside Italians and has transformed the habit of shaving. Dermatologically tested products