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Hair as the ultimate fashion accessory: our Pantene Pro-V x Emily in Paris Miracle Serum Shampoo gently cleanses, helps repair your dry, dull and damaged hair* and makes it look visibly repaired* and beautiful Enriched with custom-made nutrients: our Pro-V complex contains serum nutrients such as strengthening lipids, protective antioxidants and collagen peptides The power of a serum in a shampoo: our most luxurious, richest Repair & Care shampoo formula gives your hair the well-deserved premium care it needs Developed by experts: our unique, innovative formula was created from 75 years of scientific research with Pro-V, certified by the Swiss Vitamin Institute, a world-renowned reference laboratory on the effects of vitamins Limited edition: discover the secret of dreamy hair with the Pantene Pro-V x Emily in Paris collection; up to 3x stronger** and healthy long hair with the complete hair care range of shampoo, conditioner, hair mask and hair oil RESPONSIBLE BEAUTIFUL: This shampoo bottle is recyclable (except cap)