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HAIR LINK PROTECTION: With Pro-V formula and Active Nutri-Plex technology, this shampoo is designed to protect hair links and control frizz even the dullest hair THE SECRET TO CRYSTAL FREE HAIR: Soft & Smooth Shampoo cleanses and nourishes for up to 100% stronger* frizz-free hair. *against styling wear compared to Aqualight/Volume/Purifying Shampoo SILICON-FREE DAILY SHAMPOO: Our shampoo without silicones, mineral oils or dyes gently cleanses your hair and provides nutrients HEALTHY HAIR CARE ROUTINE: For extra care, combine with the rest of our Soft & Smooth line products to provide softness and frizz control