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Permanent coloring for a rich, vivid and long-lasting cinnamon blonde shade; optimal color effectiveness Ammonia-free formula for a respect of the scalp, enhanced by 60% of floral oils of natural origin; intense care, not dry It offers optimal coloring power that, colour after colouring, visibly increases the quality of the hair, leaving a silky and well-maintained hair Up to 100% gray coverage with an intense and beautiful shade; Includes conditioner that delivers intense care Simple application with a handy applicator and a silky soft cream, which melts quickly and easily without dripping