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Defy visible signs of ageing with Olay Regenerist SPF30 advanced active firming moisturiser with SPF30 Experience transformative results over time: instantly hydrates for 24hours; In just 1 day, 93% of women experienced smooth skin; In just 14 days skin is firm and fine lines appear reduced Improves visible signs of ageing when coupled with Olay Retinol24 MAX night moisturiser Supercharged with Niacinamide at 99% purity that penetrates deep into skin's surface and the antioxidant Vitamin E that helps keep skin look youthful Advanced Olay SolaSheer SPF30 technology, effectively shielding from harmful UV rays; Quick absorption for a lightweight, non-greasy, non-sticky feel on skin Olay first refillable, reusable, recyclable glass jar Dermatologist approved by the Skin Health Alliance for its effectiveness in defying visible signs of skin ageing