Plum Passion Purple Hair Dye A warm purple hair dye with red undertones that makes hair look like its namesake and gives untreated hair purple hues. We recommend lightening the hair to a medium level before use, seven blonde or lighter Blendable colors and tones; Manic Panic hair colors are sure to blend to create custom shades that make the possibilities of shades endless; Pair any formula with the pastelizer to create soft, trendy pastelizers; Ready to use, no developer required Semi-permanent hair dye; this semi-permanent hair dye formula gradually fades in four to six weeks as it does not penetrate the cortex of your hair but simply rests on the hair shaft Cruelty Free & Vegan Formula This cream hair color contains vegan ingredients tested on celebrities, not animals. Made in the USA; Hair Color is PPD and Ammonia Free; Paraben Free; Gluten Free; Resorcinol Free; Phthalate Free; PETA-Accredited For best results, vibrant colour results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Kits. For best results, a thorough bleaching at level nine or ten before dyeing is recommended
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