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Vitamin C - is a powerful antioxidant that counteracts the signs of ageing by stimulating collagen production and giving the skin a fabulous shine. Natural – Our Pure Active range uses natural ingredients and is not photosensitizing, so it can be used in the morning or evening. Animal-friendly – Our cosmetic products and the ingredients used are not tested on animals and are suitable for vegans. Plant-based – we only use plant ingredients from ecological and sustainable agriculture, so they are well tolerated by the skin and are environmentally friendly. Sustainability – We only use green energy, have a circular production system to minimise processing waste, and use alternative packaging materials such as glass, recycled aluminium, recycled paper, bioplastics made from sugar cane, recycled re-bottle plastic and marine plastic.