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24-HOUR HYDRATION: With hyaluronic acid and tripeptides, L'Oréal Paris Plump Ambition lip oil provides intense hydration for 24 hours (*instrumental test on 24 volunteers), leaving lips soft and nourished. INSTANT VOLUME & BRILLIANT EFFECT: Plumps lips instantly, providing volume and a glossy finish from the first application, for irresistible lips that last all day. SOFTER AND FULLER LIPS WITH TIME: Lips become visibly softer at the moment (*clinical study in 44 women) and plump in just 4 weeks (*consumer test in 113 women). LIGHTWEIGHT & COMFORTABLE TEXTURE: Its non-sticky formula feels light and pleasant on the lips, ensuring precise and smooth application with the pearl-padded applicator for even distribution. 10 DIFFERENT SHADES: Available in 10 inclusive shades to suit all styles and occasions, ensuring every woman finds the perfect color for her lips.