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PERMANENT, NATURAL COLORATION: Dyes your hair into an ashy-cool blonde tone. Ideal for a sleek, modern look without unwanted yellow or red tones High grey hair coverage: reliably covers grey and white hair and provides an intense, natural colour. Vegetable pigments protect the hair instead of damaging it. Intense shine and volume thanks to Ayurveda: for visibly shiny hair. The vegetable colour pigments envelop each hair like a protective glaze and provide a radiant, natural shine and powerful elasticity. 100% certified natural cosmetics and vegan: the formula is based on selected plant ingredients and combines traditional Ayurvedic principles with a conscious, modern care claim. Ayurvedic natural cosmetics: For Khadi hair colours, we only use henna and indigo of the highest quality. The plants are ground so finely that they develop their colour pigments well and stick particularly evenly to the hair.