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Kenzo World Eau de Parfum is a floral fragrance from Kenzo, first launched in 2016 and made in France. Its character is built on flowers and freshness. A dominant floral heart opens onto a bright, fruity sweetness, lifted by a fresh edge that keeps the composition lively rather than heavy. A soft peony sits at the centre, rounded by delicate white floral and rose tones. An ambroxan base brings warm amber and musky depth that lingers after the brighter top has faded. The result feels expressive and contemporary, a bouquet with a little less formality and a little more personality than a classic floral. It is designed with a feminine presentation in mind, and it suits those who enjoy a scent that feels both romantic and modern. It wears with moderate projection, sitting fairly close to the skin while still carrying enough to be noticed in close company. Its staying power is also moderate, so it tends to see a day through without needing reapplication. Because it balances brightness with warmth, it suits casual days, professional settings and evenings out, and it moves easily across spring, summer, autumn and winter. Presented as an eau de parfum in a 30ml bottle by Kenzo.
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