MAKES KIDS WANT TO BRUSH: Expertly formulated with organic fruit flavouring to be safe if swallowed. Our sugar-free toothpaste tastes so good, babies and kids will actually want to brush their teeth SUITABLE FROM 6 MONTHS: Our fluoride free toothpaste contains natural ingredients, such as xylitol and calendula, to help prevent cavities, soothe gums, and fight tooth decay. It's a choice parents and kids can feel good about FLUORIDE-FREE & ORGANIC: Made with organic fruit flavourings, natural ingredients, and 40% xylitol, our toddler and baby toothpaste has no fluoride, sugar, and artificial additives. It’s safe even if your child swallows it NATURAL & SAFE: We believe that businesses have an obligation to the environment, that's why we formulated our products to be natural, hypoallergenic, fluoride-free, and made with organic ingredients FROM AUSTRALIA WITH LOVE: Our goal is to make brushing a fun routine for young ones. We are an Australian family-owned business founded in 1949. Jack N’ Jill was created from our search for oral care products kids will love
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