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BLACK MATCHA DOES NOT EXIST: Some people use the name for finely ground, dark-roasted hojicha. Matcha comes from shaded leaf; this one does not — but it is ground just as finely, and it tastes like something else entirely: cocoa, espresso, roasted, smoky. WHY HYAKU-PA? 百パ IS JAPANESE FOR 100 %: 100 % NATURAL — organic green tea from Japan, the whole leaf, nothing added, no sugar, no additives, vegan. 100 % TRACEABLE — down to the field and the grower. 100 % CONVENIENT — one fresh pack in 0.5 to 1.0 litres of cold or hot water (under 80 °C), shake, ready in 30 seconds. No chasen, no bowl. THREE OCCASIONS, ONE TEA: IN THE AFTERNOON — dark and soft instead of sharp and sour, when coffee would be too much. AFTER WORK — pyrazines from the dark roast, for winding down and for the taste. IN THE EVENING — creamy with a plant drink, the quiet answer to an espresso. FIRST HARVEST, TWO CULTIVARS, DARK ROAST: Hojicha is usually made from late leaf and stems. This one starts with first-harvest leaf (May 2026) — it carries the most amino acids, and roasting turns them into notes of cocoa and roasted nuts. Okuhikari, a rare cultivar from the wooded mountains, together with Yabukita for body and sweetness. Roasted without oxygen, blended and packed in Shizuoka. Organic to EU organic and JAS. Dark, without turning bitter. WHAT YOU GET: 3 paper tubes holding 9 individually wrapped fresh packs of 2.5 g, 22.5 g in total — each pack makes 0.5 to 1.0 litres of tea. The single wrapping keeps out light, oxygen and moisture and travels well.