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ANIMICAL IMPULSE, NATURAL. Enjoy nature's rose bouquet, scientifically proven* to elevate your mood. * through multimodal research EXQUISITELY SILKY Our smart formula can be used as a rinse or leave-in conditioner for irresistibly soft hair, day after day Soft hair like the petals of a rose enjoys sensational softness, day after day Up to 2X more nutrition* Discover our best nutrition with the full rose petal scent experience. *when using shampoo and conditioner as a leave-in treatment, or shampoo and hair mask vs shampoo without conditioners 96% NATURAL ORIGIN * FORMULA Enriched with real rose petal essences, hand-picked in Grasse, in the south of France. Animal friendly and vegan * refers to the ingredients of the formula