Engagement, Effectiveness, and Brand Activism in Game-Based Marketing

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Amazon Pages: 348, Paperback, Business Science Reference
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€ 249.52

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Pages: 348, Paperback, Business Science Reference

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Brand Business Science Reference
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  • 9798260002841
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  • Refer to Sapnet.

IGI GLOBAL SCIENTIFIC PUBLISHING

Engagement, Effectiveness, and Brand Activism in Game Based Marketing

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Marketing Effectiveness: Applying Science for Brand Growth

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Storytelling in Marketing and Brand Communications

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Brand Activism: Advertising and the Ethics of Visibility

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