Dalle 4P alle 4C. L'era del Customer Marketing: Dal dominio prodotto alla centralità cliente. Come cambiano le regole marketing e della vendita.

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Pages: 139, Paperback, Independently published

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Franco Angeli

Visual merchandising. Dal marketing emozionale alla vendita visiva

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Marketing Digitale e Gestione del Prodotto

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Fedro racconta il marketing a risposta diretta: Dalle favole alla vendita per...

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Dal Preventivo al Post Vendita: Guida pratica alla gestione del cliente per...

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