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INTENSE LONG LASTING BROWN COLOR - Leaves bright dark brown tones for a bold, salon-fresh look without the cost of frequent salon visits. SHINE AND SHIMMER BOOST - Gives dull hair radiant shine and leaves it looking fresh, nourished and healthy. Soft and nourished hair - Enriched with nourishing ingredients to keep hair silky, smooth and easy to style after each use. Easy no-mix formula & weekly colour refresher - Apply to clean, towel-dried hair. Leave for 3-5 minutes for a quick colour refresh or 10-30 minutes for rich, intense colour. Rinse thoroughly. Use weekly to maintain luminosity and save £100 extra every 4-6 weeks for salon colour refreshments. GENTLE VEGAN AND SAFE - 100% vegan and free from ammonia and peroxide. Protects hair health while ensuring bright colours.