ACTIVE PREVENTION: Our Total Active Prevention + Sensitive Teeth, with its new formula, has been scientifically designed to combat the root causes* of the most common oral health problems³ before they appear. 3 TIMES MORE EFFECTIVE¹: In addition to tooth cleaning, our deep cleaning toothpaste fights the root cause¹ of the most common oral problems 3x more effectively¹ and offers 24 hours of antibacterial protection². HELPS WITH 8 ORAL HEALTH PROBLEMS: With a patented³ and effective preventive technology, our dentifrice helps with gum problems, plaque, tartar, sensitivity, enamel erosion, surface spots, bad breath and cavities. COMBAT BACTERIA: Our toothpaste for sensitive teeth s 3x more effective against oral problems** **fighting bacterial plaque vs. a conventional toothpaste with fluoride, with continuous use for 3 months. CLINICALLY TESTED: Our dentifrice is clinically proven and is also the #1 dentist recommended brand in prevention.
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