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VISIBLY WHITER TEETH: Clinically tested Colgate Max White Optic toothpaste removes up to 100% of surface stains for whiter teeth from the first use INSTANT WHITENING ACTION: With its optical brighteners, it provides a powerful instant whitening action REINFORCED ENAMEL: Helps preserve strong enamel and healthy gums* DAILY USE: Colgate whitening toothpaste to use every day, twice a day for optimal results INNOVATIVE FORMULA FOR WHITE TEETH: Thanks to its unique formula, get instantly whiter teeth** FLUOR TOOTHPASTICE: This Colgate Max White fluoride toothpaste protects your teeth while offering a radiant whiteness