White Light, White Heat Super Cool Colour turns bleached blonde hair into a cool, creamy blonde that lasts between 1-3 washes. Our gentle semi-permanent Super Cool Colors are suitable for all hair types. White Heat Super Cool Color works best on very light blonde hair, use it after white toner for an icy finish or champagne super toner for a balanced, neutral blonde. All bleach London products are vegan and PETA-approved formulas. No bleach, ammonia or parabens. Formulated with panthenol, hydrolyzed soy protein and wheat amino acids for shiny, silky soft strands. Effortless shade: apply generously to clean, towel-dried hair. Leave on for 30 minutes before rinsing. Follow all instructions. One bottle is perfect for short hair or for coloring freshly bleached and tinted roots. PRO TIP Use Silver Shampoo and Conditioner with any other wash or pearlescent shampoo and conditioner for a pearlescent shine. Moisturises and nourishes your hair with the Reincarnation Bond Restoring Mask. Avoid using hot water when rinsing to maintain your colour.
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