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NATURAL PURPLE COLOR & UNIQUE FLAVOUR - Discover the magic of Philippine Purple Yam, a purple tuber with a sweet flavor and creamy texture, perfect for naturally coloring your culinary creations. A 100% organic natural dye. Ideal for pastry & dessert – Make delicious Ube, purple cakes, ube halaya (ube jam) or Filipino halo-halo ice creams. Give your recipes a natural and trendy color Instagram food SUPERFOOD RICH IN BENEFITS – Naturally a source of antioxidants, anthocyanins, proteins and vitamins, ube supports a healthy, gourmet diet. Our organic ube is low in salt and fat. authentic PHILIPPINE ORIGIN - From traditional Filipino cuisine, our ube powder is made from a tropical tuber grown under ideal conditions to preserve all its aromas and nutrients . ❃ 100% PURE & NO ADDITIVES - Pure ube powder, no added sugar, no artificial flavours or coloring. Vegan, gluten-free and non-GMO product for an authentic, natural experience.