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MINNOW APPT DESIGN: Featuring a minnow-type body with realistic swimming, it is designed to mimic small fish and trigger aggressive attacks from pike and other predatory fish POWERBAIT PERFUME AND TASTE: Enhanced with Berkley's proven PowerBait formula, its fragrance and taste stimulate the eating instinct, encouraging more frequent and more assured attacks IRRERESISTIBLE COLORS: Available in bright, realistic colors that match those of natural prey and attract pike in different water conditions and different brightness levels ENDLESS MOUNTING OPTIONS: Carefully engineered cavities and multiple attachment points allow anglers to customize the mount for trolling, casting or static presentation, maximizing versatility DURABLE AND RESISTANT CONSTRUCTION: Made from high quality materials, this appt retains its shape, swimming action and fragrance even after repeated casts, providing consistent performance to trophy predator fishermen