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FRIZZ? Not with you: fight flying hair! This anti-frizz shampoo thoroughly cleanses the scalp, seals moisture in the hair fibre and keeps frizz away for up to 72 hours* - for visibly smoother, supple hair from the first wash. Long-lasting smoothness and moisture protection: thanks to extended humidity shield technology, the formula acts like an invisible shield against humidity and ensures long-lasting control, even in changeable weather. Superfruit boost: just like all Amika products, the Forget Frizz shampoo relies on the full power of superfruits: aloe juice provides intensive moisture, sea buckthorn strengthens every strand and water lily extract ensures smooth, easy to comb hair. FRIZZ-FREE IN THE HAND OF A GLASS: The shampoo is ideal for unruly, dry or frizzy hair prone to frizz. For best results, use Forget Frizz Conditioner and Smoothing Balm. All hair is welcome: created in the Brooklyn hair salons, Amika stands for hair care that is really made for everyone - no matter what hair type or texture. All products are vegan, sulphate and paraben-free and rely on ingredients that benefit not only your hair, but also the planet.